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Services · Study landing pages

One study, one page, one short form

When a patient clicks an ad or a link from their physician, they should land on a page about that study and nothing else. Not the homepage, not a list of twelve protocol titles. One page that says what the study is, who may be able to take part, what it involves, and how to ask a question.

Two weeks per study. Faster for the second study on the same template.

Enrolling
Plain-language summary
Who runs it
Pre-screener, HIPAA-aware
Illustrative

Anatomy

What a study page carries, top to bottom

  1. 01

    The study in one plain sentence

    The patient’s words, not the protocol title. The protocol title and NCT ID still appear, lower down, for the people who look for them.

  2. 02

    Who may be able to take part

    Three to five points in everyday language. “May be able to”, never “you qualify”.

  3. 03

    What taking part involves

    Number of visits, how long, where, and what happens at the first one.

  4. 04

    Costs, compensation and what is provided

    Stated plainly and without emphasis. Present, not promoted.

  5. 05

    Who runs it

    The investigator’s name and face, the clinic address, a real photo of the building. People are deciding whether to walk into a place.

  6. 06

    A short pre-screener

    A handful of questions, finished on a phone in about two minutes, with clear consent wording and a plain statement of what happens next and when.

  7. 07

    An honest status

    Enrolling, paused, or closed. When the study closes, the page says so and points to what is open, instead of disappearing.

Under the surface

The parts nobody sees, until they go wrong

HIPAA-aware forms

Pre-screeners collect health information, so they are not handled like a contact form. We use form providers that sign a Business Associate Agreement, keep submissions encrypted and out of email, and send your coordinators a notification with a link, not the answers.

No advertising pixels on the form

Ad platform pixels do not belong on a page where someone is typing in a diagnosis. Campaign performance is measured in a way that does not hand patient information to an ad network.

Source tracking that survives

Every enquiry arrives with the channel it came from: search, a specific ad, a physician referral link, a flyer QR code. That is how you find out which recruitment spend is working.

Routing into what you already use

Enquiries go to your coordinators’ existing system where that is possible, with a plain email notification where it is not.

We do not certify a website as HIPAA compliant. Nobody can from the website alone. We build the page so it is not the weak point.

Approval

Written to pass the reviews it will face

A study page is recruitment material, so its wording goes through your IRB and usually your sponsor. We write from the approved recruitment language where it exists, deliver the page text as a document you can submit, and build only after it is cleared.

If the page will receive paid traffic, the wording also has to live with the ad platforms’ own rules. Ads and pages that imply the reader has a condition, or that promise an outcome, tend to be rejected. We write with both reviewers in mind so the campaign does not stall in its first week.

Process

Two weeks, then a note

Week 1

Words

A short call with the coordinator, the approved recruitment language, and a page text document ready for IRB and sponsor review.

Week 2

Page

Design and build on your website, or as a standalone page on your domain if we did not build the website. Pre-screener, tracking and notifications tested end to end.

After launch

Note

A short note after thirty days: enquiries by channel, form completion rate, and anything worth changing.

Review time between the two weeks belongs to your IRB and sponsor, not to us.

Questions

We did not build our website with you. Can you still do this?

Yes. We build the page to sit on your domain and match your website closely enough that a patient does not notice a join.

Who pays for a study landing page?

Often the site. Sometimes it can come from the study’s recruitment budget. Worth asking your sponsor contact.

Do you run the ad campaigns too?

No. We build the page the campaign points to and make sure results can be measured. We work happily with whoever runs your ads, and can suggest what to ask them.

What happens when the study closes?

The page stays, with a closed status and a pointer to open studies. The search history and links it has earned carry on working for the next study in that condition.

Can the form screen people out automatically?

It can flag likely matches for your coordinators. We advise against telling a patient on screen that they do not qualify. That conversation belongs to a person.

Send us the page your current campaign points to

We will reply with a few notes on how it reads to a patient arriving cold. Nothing attached to it.

Or write to info@trialsfocus.com. We take a small number of projects at a time and reply within two working days.